Experience Tasmanian US Campaign
With international travel on-hold and traditional trade shows postponed, Trade Tasmania has innovated to create unique experiences showcasing premium Tasmanian products in international markets.
Though unable to meet in-person, we devised a way to introduce premium Tasmanian produce, to our American friends so they can taste for themselves why Tasmania’s beef, seafood, wine and cheese are considered to be amongst the world’s best
Campaign overview
The Experience Tasmanian US Promotion delivered a curated box of the finest produce directly into the hands, and kitchens, of up to 150 food industry identities during March 2021. Recipients included chefs, retail buyers, influencers, food media and other key opinion leaders.
The Experience Tasmanian boxes contained Cape Grim grassfed beef, Petuna ocean trout, King Island Dairy smoked cheddar and Jansz premium sparkling rosé. Included in the boxes was a bespoke booklet showcasing the provenance and stories behind the products.
Each of these products are currently sold in the US, with this experience providing our Tasmanian producers an opportunity to grow their presence in this important market.
Recipients were transported to Tasmania via a virtual tour of the Cape Grim Beef farm and production chain, with VR goggles included in their box.
