Shine with Australia
The dynamic Chinese market is large and ever evolving. Consumers are continually seeking out the next product and premium Tasmanian producers are well placed to be successful in this market.
With China being Tasmania’s largest trading partner, Chinese consumers recognise the quality and provenance of Tasmanian food and beverage products.
Shine with Australia’s calendar of events gives our friends in China the opportunity to experience the flavours of our island during this time of limited travel.
Tasmanian products will be featured alongside other premium Australian produce during a six-course cooking demonstration with celebrity chefs Heidi Dugan, Jiang Yong and Duncan Feng. This cooking demonstration will be livestreamed to an audience across China.
Following the livestream, a range of Tasmanian products will be showcased at an in-market business matching event with prominent importers and distributors from Shanghai.
Australian food pop up store and livestream
Changsha is in the transition zone between the eastern coastal region and the central and western regions of China. It is an important node connecting the Yangtze River Open Economic Zone and Greater Bay Area. Changsha is one of the 23 cities in China which are members of the GDP “trillion club”, with per capita retail sales of social consumption that exceed RMB 50,000 per year.
Tasmanian businesses are showcasing their products in an online livestream, reaching millions of consumers and business customers. These premium Tasmanian brands can also take part in a three-day physical pop up store in the upscale Changsha IFS mall.
Festival of Australia retail promotion
Six Tasmanian brands across a range of food and beverage categories will be featured at 43 supermarkets in Hong Kong, alongside other premium Australian products. Supported by in-store promotional activities and materials as well as an online social media campaign coordinated by the Australian Consulate in Hong Kong, Tasmanian quality is sure to make an impression in the sophisticated Hong Kong consumer market.